As Photolucida gears up for registration (October 2) for our seventh biennial Portfolio Reviews event in April, I would like to offer these thoughts to those interested in registering for Photolucida or any Portfolio Reviews event:
Everyone brings up the cost to attend a Portfolio Reviews event. It is expensive to attend, and it is expensive to produce. The
organizer, the participating photographers, and the reviewers all put a lot of
time and energy into creating a successful event and a worthwhile experience,
both professionally and personally - it is a huge commitment for all those
involved. The “value” of attending a Reviews event is highly subjective and
only you can decide whether participating in one makes sense for you. In essence, it is a fee-for-service situation
and like any good consumer, you should do research before committing!
How to calculate the true cost of a
Reviews event? Take the registration fee and divide it by the number of Reviews
appointments one receives to come up with a cost-per-appointment. This formula
is a good key to tabulating the true expense of a Reviews event. You can do
some comparative shopping this way.
But, keep in mind that there are many factors
that contribute to a productive and enjoyable Reviews event that have nothing
to do with money, but makes for a great investment. Other considerations:
How strong is the Reviewer list – what
industry professionals are choosing to give their time and expertise to the
event? What is the location of the
Reviews – both city and venue? Is there a Portfolio Walk produced for the
general public? Is there a space outside the actual Reviewing room for photographers
to spend time informally with each other? Does the organization have effective
programming developed to provide an accurate selection process for choosing
Reviewers? Is there additional programming produced for participants –
lectures, panel discussions? Does the
Reviews event take place during a Photography Festival with exhibits, talks, social
events, etc.?
Many Reviews events exist and they continue
to proliferate yearly on a national and international basis. Some are juried,
some run lotteries, some are first-come-first-serve. Some offer scholarships,
most don’t. Reviews events are are run by non-profits, for-profits, and professional
membership organizations. Some focus on fine-art imagery, some on the editorial
realm, some have a documentary or photojournalistic bent.
Photolucida is pleased to be in the ranks of
many renowned Reviews events nationally such as FotoFest, Center’s Review Santa Fe, and PhotoNOLA. Other reputable suggestions include Atlanta Celebrates Photography’s version, and those of the Society for Photographic Education.
There are many discussions and thoughts on
attending Portfolio Reviews from industry professionals online, including Mary Virginia Swanson and Jörg Colberg (type in key
word “portfolio reviews” in the search field), and numerous discussions pop up
in forums such as the Flak Photo Network. The ‘Curator Ship’ blog shows a
comprehensive listing of international Reviews events.
For Photolucida, a hugely important
factor to the success of our Portfolio Reviews event has always been our
Reviewers. We historically have had such a wonderful, strong roster of people
willing to give their professional time and knowledge base to our event. On
that note, I would like to list the group of reviewers for Photolucida 2013 –
names will be listed over the next few months (for a total of 60) as our event
continues to evolve:
Anna
Alexander, Dwell Magazine
Elizabeth
Avedon, Le Journal de la Photographie
Jacqueline
Bates, W Magazine
Lisa Berry & Mia Dalgish, Pictura Gallery
Lisa Berry & Mia Dalgish, Pictura Gallery
Elisabeth
Biondi, Independent Curator
David Bram, Fraction Magazine
Rodrigo Corral, Rodrigo Corral Design
Crista Dix, wall space gallery
Bevin Bering Dubrowski, Houston Center for Photography
David Bram, Fraction Magazine
Rodrigo Corral, Rodrigo Corral Design
Crista Dix, wall space gallery
Bevin Bering Dubrowski, Houston Center for Photography
JJ
Estrada & Clara de Tezanos, La Fototeca/GuatePhoto
Roy Flukinger, Harry Ransom Center
Roy Flukinger, Harry Ransom Center
Harris
Fogel, Mednick Gallery and Gallery 1401
Taj Forer, Daylight Magazine
Hannah Frieser, Light Work
Christopher Gianunzio, Philadelphia Photo Arts Center
Gail Gibson, Gail Gibson Gallery
Taj Forer, Daylight Magazine
Hannah Frieser, Light Work
Christopher Gianunzio, Philadelphia Photo Arts Center
Gail Gibson, Gail Gibson Gallery
Hamidah
Glasgow, Center for Fine Art Photography
Michael Granger, LightBox Photographic
Charles Guice, Charles Guice Contemporary
Michael Granger, LightBox Photographic
Charles Guice, Charles Guice Contemporary
Myles Hasselhorst, Ampersand Gallery
Tricia Hoffman & Chris Bennett, Newspace Center for Photography
WM Hunt, Collection Dancing Bear
John Jenkins, Decode Books
Tricia Hoffman & Chris Bennett, Newspace Center for Photography
WM Hunt, Collection Dancing Bear
John Jenkins, Decode Books
Ann
Jastrab, Rayko Photo Center
Brooks
Jenson, Lenswork Publishing
Patricia
Lanza & Lesley Meyer, Annenberg Space for Photography
Carrie Levy, Wired Magazine
Dewi Lewis, Dewi Lewis Publishing
Brian McMullen, McSweeney's
Carrie Levy, Wired Magazine
Dewi Lewis, Dewi Lewis Publishing
Brian McMullen, McSweeney's
Melanie
McWhorter, Photoeye Books
Diana Millar, Luz Gallery
Diana Millar, Luz Gallery
Kevin
Miller, Southeast Museum of Photography
Blue
Mitchell, Diffusion Magazine
Allison Nordstrom, George Eastman House
Claire O'Neill, National Public Radio
Allison Nordstrom, George Eastman House
Claire O'Neill, National Public Radio
Ann
Pallesen, Photographic Center Northwest
Chantel
Paul, Museum of Photographic Arts
Kira Pollack, Time Magazine
Kira Pollack, Time Magazine
Yan
Li and Hou Wei, High Noon Culture & People's Photography
Blue
Sky Gallery Exhibition Gallery
Kirsten
Rian, Independent Curator
Jennifer Schwartz, Jennifer Schwartz Gallery
Jennifer Schwartz, Jennifer Schwartz Gallery
Aline
Smithson, Lenscratch
Gordon Stettinius, Candela Books + Gallery
Mary Virginia Swanson, M.V. Swanson & Associates
Gordon Stettinius, Candela Books + Gallery
Mary Virginia Swanson, M.V. Swanson & Associates
Claire
Sykes & Susana Reisman, Circuit Gallery
Barbara
Tannenbaum, Cleveland Art Museum
Paula
Tognarelli, Griffin Museum of Photography
Phil Toledano, Photographer
Pieter Wisse, 500 Photographers
Phil Toledano, Photographer
Pieter Wisse, 500 Photographers
Check back periodically for additional
reviewer names!



